Jennifer Lopez has been putting in the extra effort to prepare for her upcoming Super Bowl halftime show next week. Her dedication has already yielded positive results, as she flaunts her amazing toned body in the latest Guess campaign. The 50-year-old star confidently showcased her toned abs in a stylish retro animal print bikini, stealing the spotlight effortlessly.
Absolutely stunning! Jennifer Lopez caused a sensation on Saturday by flaunting her figure in a bikini for a fresh Guess photoshoot. ‘@Guess who’s making a comeback,’ she playfully captioned the photos. Pairing her bikini top with high-waisted bottoms and glamorous platform stilettos, JLo completed the look with oversized sunglasses and chic drop earrings.
Curvy! In another picture, Jennifer confidently showed off her sculpted backside in a figure-hugging denim outfit.
In a recent statement, she shared that when she collaborates, she enjoys embodying a character for the project, which was the case for this campaign. Her hair was styled in voluminous curls, and she radiated glamour with bronzed cheeks. The photos also captured her showcasing her figure in a figure-hugging denim dress, with a strappy design emphasizing her curves. She is currently the face of Guess’ 2020 Spring campaign.
It was all about the vibes: The atmosphere at that moment felt like a fusion of an iconic Italian movie star from the 1960s, a hint of Madonna from the 1980s, and a touch of Sophia Loren.
Leading celebrities both on and off the screen: Paul Marciano, the Chief Creative Officer for GUESS Inc, directed the campaign with a vision inspired by iconic stars from different eras. According to Marciano, the campaign exuded a blend of Italian film star glamour from the 60s, Madonna’s boldness from the 80s, and a touch of Sophia Loren’s timeless beauty. The artist behind the shoot emphasized how enjoyable it was to embody these characters for the campaign. The seamless combination of wardrobe and backdrop truly brought the campaign to life in a captivating way.
Jennifer is constantly pushing the limits in the realms of music, fashion, and film, embodying the essence of a GUESS Girl – confident, sensual, and always up for adventure.
Get ready for an epic performance! J-Lo is putting in the work for her upcoming Super Bowl halftime show alongside Shakira.
Paul expressed his excitement about Jennifer’s return for a second campaign with GUESS and Marciano, praising her for her trailblazing work in music, fashion, and film. He described Jennifer as embodying the qualities of a GUESS Girl – confidence, sensuality, and a spirit of adventure. The campaign highlights Jennifer’s timeless beauty and iconic status in the industry. Some other well-known Guess models over the years include Claudia Schiffer, Anna Nicole Smith, Paris Hilton, Gigi Hadid, and Drew Barrymore. Fans can look forward to seeing J-Lo perform alongside Shakira during the upcoming Super Bowl halftime show.
Keep an eye out! Jennifer is still sharing her journey towards better health and fitness as she prepares for her next performance.