Emma Watson has been actively taking on the role of a global feminist icon, and now it seems she is also embracing a new role as an eco-warrior. The 26-year-old Harry Potter star is currently on a worldwide press tour for her latest film, Beauty And The Beast, and has created an Instagram account to showcase the sustainable fashion choices she’s making as she travels. She has been sporting an environmentally friendly dress made from recycled plastic bottles by Calvin Klein and a cruelty-free coat by Stella McCartney. In the past, Emma had no issues endorsing brands like Burberry and Lancome, despite their questionable ethical practices. Starting her press tour in Paris, she will be heading to London next. However, the extensive international travel during the promotion of the film will surely accumulate a significant number of air miles. A representative for Emma has mentioned that she offsets her carbon footprint at the end of each year.
Emma Watson looked stunning in a Louis Vuitton gown that was crafted from sustainable Newlife recycled polyester, which is derived from recycled plastic bottles.
Emma looked stunning in her outfit, which included an organic silk faille sash and organic wool trousers by Oscar De La Renta, paired with organic silk pumps by Burberry. Her choice of sustainable clothing has not gone unnoticed, with a Greenpeace spokesperson commending her for using her influence to raise awareness about environmental issues.
The spokesperson praised Emma for bringing attention to the social and environmental impact of the fashion industry. They specifically mentioned Emma’s outfit from the Met Gala last year, which was made from waste plastic bottles. This not only had people talking about how amazing she looked, but also sparked conversations about the critical issue of plastic waste both on land and at sea.
Emma continues to promote sustainable fashion by wearing a Calvin Klein dress made from used bottles that are recycled, processed, and spun into yarns in Italy with a fully traceable supply chain. Her commitment to environmentally-friendly fashion choices serves as an inspiration to many.
The celebrity is sporting a jacket designed by Stella McCartney, known for her animal-free clothing, along with some non-leather sneakers and a cozy sweater from sustainable brand Filippa K.
Emma Watson appeared in Burberry campaigns before leaving the brand in 2010. Recently, Burberry made a commitment to eliminate toxic chemicals from its manufacturing process as part of the Greenpeace Detox Catwalk initiative. Emma emphasized the importance of this move in saving energy and reducing CO2 emissions. A spokesperson for the actress also mentioned that she offsets her carbon emissions yearly. Burberry’s decision to remove per- and poly-fluorinated chemicals (PFCs) from its supply chain was made to prevent water pollution and health risks associated with these chemicals. This action was taken after they pledged to be free of hazardous substances by 2020 through the Detox Catwalk initiative.
Emma has previously been a spokesperson for Lancome but is now supporting Stella McCartney for their cruelty-free stance. However, it is worth noting that L’Oreal, the parent company of Lancome, conducts animal testing for products sold in China.
Greenpeace has urged L’Oreal to do more in their journey towards eliminating hazardous chemicals from their products within the next three years. Despite modeling for Lancome until 2012, Emma has not taken on any campaigns for other fashion or beauty brands.
L’Oreal claims that they do not test their products on animals unless required by law. In China, authorities mandate animal testing on finished products before they can be sold.
A representative for L’Oréal explained that since 1989, the company has stopped testing their products on animals and since 2013, they have also halted testing ingredients on animals. However, there is a mandatory requirement for certain products or ingredients to undergo animal testing in China as dictated by health authorities.
The actress has just kicked off her worldwide press tour for her latest movie in the city of lights, Paris. She is set to be on the road for the next few months, visiting different countries to promote her film.
L’Oréal has been dedicated to collaborating with Chinese authorities and scientists for more than a decade to push for the recognition of alternative testing methods in the cosmetic industry. This effort aims to move towards completely eliminating animal testing from cosmetic regulations. As a result of these efforts, certain products like shampoo, body wash, and makeup that are produced and sold in China have stopped being tested on animals since 2014.
On the other hand, Burberry’s makeup and perfume products have been subjected to animal testing in China due to the country’s regulations. The brand has been approached by MailOnline for a comment on this matter.
In contrast, companies like The Body Shop have taken a stand against animal testing by choosing not to sell their products in China until the practice is stopped. Research conducted by Ethical Consumer has revealed that some subcontractors of L’Oréal, who manufacture certain makeup products, use palm oil and its derivatives. The production of palm oil leads to the destruction of vast rainforest areas, equivalent to 300 football fields every hour, endangering species like orangutans, which are now facing critical extinction.